Competition is naturally high between showrooms, with every dealership hoping to get not just new customers, but make sure that regular ones get the service they need. It’s a balancing act: lean too much on new customers, and loyal ones feel like you’re ignoring them. Go too far in the other direction, and new customers might not feel like you’re equipped to truly focus on them. But Inchcape Volkswagen seems to understand this delicate balance, because the evidence is clear through the construction of their new high tech facility. It sits on over 1.6 acres of land just west of central London, making it a very impressive facility indeed. But it’s not just the exterior that’s catching attention; it’s all of the features found within.
From the minute you walk in, you notice things are different. Four floors are dedicated to showcasing all things Volkswagen. The staff hands out tablets to customers to give them control over their shopping experience. They can search through a nationwide database without leaving the facility and spending the extra petrol driving around to each store.
There are twenty-eight service bays on site, all staffed with super knowledgeable technicians that will be more than happy to answer questions as well as handle repairs efficiently.
It’s clear that there are a lot of lessons that other showrooms can learn from this newly constructed site. Given that customer feedback has been so positive, is this a sign that Inchcape Volkswagen’s gamble is paying off? More to the point, will others follow in their footsteps? While the construction cost was far from cheap, the long term effects will surely be positive.
As a nod to the overall green energy initiative, solar energy collection measures are enforced, and rainwater collection helps irrigate a beautiful vertical garden. It’s these little touches that indicate how well this showroom has prepared to truly stand out in the marketplace.